DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
93% of Companies Use AI. Only 7% Govern It. Mid-Sized Firms Feel That Gap First.
93% of organizations use AI but only 7% govern it. Here's what mid-sized companies need to close the gap before it costs them.
The Cross-Platform Measurement Problem Nobody Wants to Solve
You're staring at three dashboards and each platform is taking credit for revenue that doesn't mathematically exist. Welcome to the measurement problem that keeps B2B marketers up at night, and here's how to actually fix it.
From Campaigns to Revenue: Rebuilding the B2B Digital Experience
Eighty percent of B2B deals are won before your SDR even picks up the phone. If that doesn't make you question your entire campaign calendar, I don't know what will. The game has changed, and most teams are still playing by rules that no longer exist.
Google Ends API Support for New Smart Campaigns: What B2B Teams Need to Know Before the Cutoff
Google's killing API support for new Smart Campaigns, and if your B2B team relies on programmatic provisioning, you've got homework to do. The migration to Performance Max or AI Max isn't optional, but it's also your chance to finally fix that lead quality problem you've been ignoring.
Google Ads API v24.2: What the New Fields Mean for Your Pipeline Forecast
Your CFO wants an audit trail for AI-generated ad copy. Your RevOps lead needs cleaner Demand Gen attribution. Google's v24.2 release addresses both, here's what the new fields mean for your pipeline reporting.
Your GA4 Is Hiding AI Traffic in the Referral Bucket. Here's How to Fix It.
Set up GA4 custom channels and Search Console exports to isolate AI search traffic, find gap queries, and measure whether AI referrals actually convert for B2B SaaS.
Enhanced Conversions in Google Ads: A Measurement Fix, Not a Magic Lever
Enhanced Conversions recovers 5–10% of lost Google Ads attribution by hashing first-party data. Here's how to set it up without disrupting your bidding signal.
Email Marketing in 2026: The Rules Changed, But the Game Got Better
Open rates are now a phantom limb, authentication requirements have become a gauntlet, and automated flows are generating 18x more revenue per recipient than your campaigns. Here's what actually matters for email marketing in 2026—and where to start if you're behind.
The 83% Accuracy Play: Why Your SEO and Paid Teams Need to Stop Forecasting in Silos
Here's a stat that should make every CMO sit up: forecasting SEO and paid search together lifts revenue accuracy to 83%. If you're still running separate forecasting models, you're essentially flying a plane with two pilots who refuse to talk to each other.