DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AEO Revenue Playbook: 3 Plays to Convert AI Visibility Into Pipeline
Your brand might be showing up in AI responses, but is that visibility actually turning into pipeline? Here's the playbook the teams winning right now are running, and it has nothing to do with share of voice dashboards.
93% Zero-Click Rate: Why the Few Who Do Click Need a Completely Different Page
AI Mode's 93% zero-click rate means the visitors who do reach your site arrive with pre-formed intent. Here's how to audit and restructure pages for them.
Your Page Ranks #1 and AI Still Won't Cite It
Only 38% of AI citations come from top-10 organic results, so rank and AI visibility need separate measurement stacks for B2B SaaS pipeline impact.
Your AI Still Runs on Stale Exports. MCP Fixes the Plumbing.
MCP connects AI models to live campaign data, replacing stale CSV exports with real-time analysis across ad platforms, CRM, and attribution tools.
Bing's new Citation Share metric: what it actually measures and where it falls short
Microsoft's new Citation Share metric in Bing Webmaster Tools shows your site's share of AI citations per query, but it has limits marketers need to understand.
llms.txt Won't Get You Cited: The Differentiation Problem Nobody Can Fix
SE Ranking's 300,000-domain study and Ahrefs data confirm llms.txt doesn't improve AI citations. Mueller explains the structural reason it can't.
Third-Party Authority Signals Work Better When You Pick the Right Topics
Third-party intent signals work better when mapped to specific topics — here's how to build a topic-signal map that improves outbound relevance and reply rates.
AI Mode Sends a Different Visitor. Your Website Wasn't Built for Them
A billion people are using Google's AI Mode, arriving at your website having already compared you to competitors, and your homepage is still asking if they'd like to subscribe to a newsletter. That 42% conversion premium? You're bleeding it dry with funnels built for visitors who no longer exist.
Google's New AI Spam Detection: What B2B Marketers Need to Model Now
Your content team just shipped 40 blog posts this quarter, and Google just published a research paper on catching AI-generated spam at scale. Before your CFO asks whether those posts are assets or liabilities, here's the detection logic you need to understand, and the audit framework to run before your next pipeline review.