DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Server-Side Tracking: The Infrastructure Investment Your CFO Will Actually Approve
Your paid media campaigns are performing better than your dashboards suggest—or worse. The uncomfortable truth is that you genuinely cannot tell which, and that uncertainty is costing you budget authority in every quarterly review.
Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta
Reddit's $2.2B ad revenue surge has B2B marketers taking notice, but most campaigns burn budget on low-quality leads within 72 hours. The fix isn't abandoning Reddit—it's implementing a two-event conversion schema that teaches the auction to optimize for qualified pipeline, not just form fills.
Google's CEO Just Admitted What Everyone Suspected About Agentic Coding
When Google's CEO admits they're "a bit behind" on agentic coding despite having 75% AI-generated internal code, it's not just tech news—it's a masterclass in how even giants can miss critical feedback loops. Here's what marketers need to know about the data flywheel Google didn't have.
The Week That Rewrote the GTM Playbook: Google's Core Update, AI Mode Ads, and the WordPress Security Wake-Up Call
Google's May 2026 core update, AI Mode ads, and a WordPress security vulnerability are forcing marketing leaders into compressed decision cycles. The common thread: platforms are rewarding depth over volume and creating new monetization surfaces inside AI experiences.
Reddit Ads Data in Redshift: The Pipeline That Actually Closes the Loop
Most marketing teams treat Reddit like a side experiment, but when you warehouse Reddit Ads data in Redshift, you unlock subreddit-level insights that reveal which communities actually care about your product. The connector exists, the schema is clean—the question is whether you're willing to close the loop.
May 2026 core update: a two-week SEO readout plan
A practical two-week readout plan for the May 2026 Google core update, separating ranking shifts from AI Search UI changes and GSC anomalies.
AI search ads aren’t keywords anymore: they’re answers
Google’s Gemini-powered Search ads push “ads as answers”; this playbook shows how to steer automation with better signals, guardrails, and measurement.
Unified measurement isn’t a dashboard project. It’s a decision system.
A practical 2026 playbook for unified measurement: align goals, govern metrics, and run one experiment that ties spend to qualified pipeline and revenue.
DemandScience Pricing Too Expensive? 7 Alternatives That Do More for Less in 2026
Your CFO just asked why you're spending six figures on DemandScience when it still requires three other tools to run campaigns. Here are seven alternatives that deliver better targeting, control, and ROI without the premium managed service markup.