DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
GA4’s new AI Assistant channel: one audit to run this week
GA4 now groups recognized AI chatbot referrers into an AI Assistant channel; here’s a practical audit to baseline it without over-trusting attribution.
Measure GEO like an operator: five layers, one scorecard
A practical 5-layer GEO scorecard to measure AI visibility, accuracy, source attribution, and business impact without pretending dashboards prove ROI.
Albertsons’ LTV metric is a quiet ROAS revolt
Albertsons’ retail media arm added LTV to shift measurement from ROAS snapshots to cohort value over time, powered by loyalty data and margin-aware modeling.
AI search is skipping your website: fix your “entity footprint”
A practical GEO sprint to improve AI answer-engine visibility by tightening entity clarity, adding proof blocks, and shipping comparison pages buyers prompt for.
Audit your martech for agent cannibalization: start with newsletters
A practical 2026 playbook to audit martech tools for agent replacement, starting with newsletters, with metrics, guardrails, and risks.
Reddit is taking your category searches: the one move that closes the gap
Reddit is outranking vendors on 957K monthly B2B searches; use a KD 21–60 “SERP wedge” experiment to win category intent and measure lift.
Stop defending clicks: a 4-layer exec report that holds up
A practical 4-layer exec reporting stack to connect B2B SaaS marketing activity to pipeline and revenue without over-claiming attribution.
The ultimate guide didn’t die. It got unbundled.
In 2026, ultimate guides aren’t dead—they’re less defensible; unbundle one mega-guide into a hub plus decision pages built for answer-first search.
RDRs are the buying-group operators revenue teams keep missing
In 2026, RDRs are shifting from lead follow-up to buying-group execution, using opportunity-member tracking and AI to drive measurable deal progression.