DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
How to Build Your Marketing Strategy in Claude (Without Creating Another Doc Nobody Uses)
A practical 2026 playbook for building a living marketing strategy in Claude using a /marketing-strategy skill, version control, and measurable guardrails.
Influence Happens Everywhere. Your Attribution Model Doesn’t.
New 2026 web traffic research shows influence is fragmented but search and social gatekeep discovery; use an Influence→Search holdout to measure lift.
AI and SEO in 2026: The KPI Shift From Rankings to Citation Share (Plus an Operator Interview)
In 2026, AI Overviews are reshaping SEO from clicks to citations; learn one practical GEO/AEO tactic and a measurement plan built for pipeline.
ChatGPT Product Recommendations in 2026: The One Move That Gets You Included
A practical 2026 playbook to get included in ChatGPT product recommendations by publishing a canonical, verifiable product fact sheet.
We Need To Have a Conversation About Garbage AI Content (Because It’s Already Taxing Your Pipeline)
Garbage AI content quietly damages SEO, trust, and pipeline; this post shows a practical Hybrid Content Gate with metrics, guardrails, and trade-offs.
Search Happens Everywhere: What 41 Websites Reveal About Where Your Buyers Are Actually Looking
A 41-website dataset and recent search stats show buyers researching across Google, social, AI tools, and maps—requiring intent-first demand gen in 2026.
It’s Time to Hire Your First Marketing Agent (But Not the Way Most Teams Do)
A practical 2026 framework for hiring your first marketing AI agent: what to automate first, what to fix in ops, and what to keep human-owned.
Management Is the Real AI Superpower in 2026
In 2026, AI advantage comes less from tools and more from management: governance, workflow redesign, and accountability for agentic systems at scale.
Build a LinkedIn Flywheel (and Stop Funding Random Acts of Marketing)
A practical blueprint for turning LinkedIn posting, paid amplification, and signal-based follow-up into a compounding B2B demand gen flywheel.