DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
B2B Buyers Trust AI Less Than Marketers Think
While 75% of marketing leaders say AI is critical to their strategy, only 19% of consumers feel excited about it. This massive trust gap isn't just a perception problem—it's a revenue leak that's reshaping how B2B buyers make decisions.
Answer “is this working?” with motions, not vibes
A motion-based reporting framework to answer “is this working?” in B2B marketing using leading indicators, closed-loop signals, and clear guardrails.
Google’s AI search advice is boring—and that’s the point
Google’s 2026 generative AI search guide says AI visibility still depends on core SEO: indexation, crawlability, and answerable, trustworthy content.
GA4’s new AI Assistant channel: the attribution cleanup move
GA4’s new AI Assistant channel auto-classifies chatbot referrals, giving demand gen teams a clean cohort to measure conversion and pipeline influence.
Measure GEO like an operator: five layers, one scorecard
A practical 5-layer GEO scorecard to measure AI visibility, accuracy, source attribution, and business impact without pretending dashboards prove ROI.
Albertsons’ LTV metric is a quiet ROAS revolt
Albertsons’ retail media arm added LTV to shift measurement from ROAS snapshots to cohort value over time, powered by loyalty data and margin-aware modeling.
AI search is skipping your website: fix your “entity footprint”
A practical GEO sprint to improve AI answer-engine visibility by tightening entity clarity, adding proof blocks, and shipping comparison pages buyers prompt for.
Audit your martech for agent cannibalization: start with newsletters
A practical 2026 playbook to audit martech tools for agent replacement, starting with newsletters, with metrics, guardrails, and risks.
Reddit is taking your category searches: the one move that closes the gap
Reddit is outranking vendors on 957K monthly B2B searches; use a KD 21–60 “SERP wedge” experiment to win category intent and measure lift.