DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Teads Data in Claude: What It Means for Your Media Mix Model
A 10-hour report built in 20 minutes—that's what happens when you can query Teads data directly in Claude using plain English. The new Supermetrics integration shifts the analyst bottleneck from data wrangling to decision-making, changing the operational math for marketing teams running outstream video campaigns.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.
Grounding queries turn AI citations into a content backlog
Microsoft Clarity’s grounding queries reveal how AI retrieves and cites your content, enabling a practical weekly workflow to improve AI visibility directionally.
Stop grading SEO by sessions: a revenue-weighted organic dashboard
In 2026, AI-heavy SERPs make raw organic sessions noisy; track revenue-weighted organic by intent and brand using GSC, GA4, and CRM.
TOFU didn’t get worse. Your signal did.
Signal decay makes TOFU look weaker than it is; this article shows how to run a holdout test to measure incremental lift and protect budget.
Google's Agentic Shopping Bet: What the GML 2026 Announcements Mean for Your Pipeline
While OpenAI retreats from native checkout after disappointing merchant results, Google doubles down with expanded Universal Commerce Protocol integration across Search, YouTube, and Maps. The question isn't whether agentic commerce will matter—it's whether your pipeline models are ready for a $190-385 billion shift in how customers discover and buy.
The Marketing Tech Stack 2026: Essential Tools for Data-Driven Growth Teams
Sixty-two percent of B2B teams plan to reduce their tool count in the next twelve months, and the math is uncomfortable. With martech utilization dropping to 49% and CFOs demanding ROI over novelty, the question has changed from "what can we buy?" to "what's actually working?"
The AI Lead Gen Playbook: What Actually Works (And What's Just Noise)
Neil Patel's team had to pause their AI outreach system because it was booking too many sales calls. While 81% of sales teams use AI, the gap between winners and losers has never been wider - with signal-personalized outreach achieving 5x higher reply rates than industry average.
Eight Workflows That Turn a Product Brief Into a Launch Package
Ahrefs just published a playbook that should make every PMM leader pause and recalculate headcount assumptions. Their product marketing team built a workspace in Agent A that automates the repeatable work most teams still do by hand, and the math behind their eight workflows deserves scrutiny.