DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
May 2026 core update: a two-week SEO readout plan
A practical two-week readout plan for the May 2026 Google core update, separating ranking shifts from AI Search UI changes and GSC anomalies.
Teads Data in Claude: What It Means for Your Media Mix Model
A 10-hour report built in 20 minutes—that's what happens when you can query Teads data directly in Claude using plain English. The new Supermetrics integration shifts the analyst bottleneck from data wrangling to decision-making, changing the operational math for marketing teams running outstream video campaigns.
The B2B Trust Gap: How AI Is Reshaping Buyer Trust and GTM
Only 11% of B2B buyers trust vendor marketing materials, and AI is fundamentally reshaping how purchase decisions happen. The funnel isn't broken—it's been replaced by something messier, faster, and largely outside our control.
ChatGPT Ads via Criteo: A CFO-Ready Pilot Framework
Criteo's ChatGPT integration is showing 2x conversion rates, but the measurement gaps make CFO approval tricky. Here's how to structure a pilot that Finance will actually sign off on.
Connecting Yandex.Direct to ChatGPT: What the Russian Search Spend Pipeline Actually Looks Like
Most B2B marketers are still manually exporting Yandex.Direct data into spreadsheets while the infrastructure to query it conversationally has quietly matured. The question is whether the time-to-insight improvement justifies the setup cost, and whether the data quality holds up under CFO scrutiny.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.
Grounding queries turn AI citations into a content backlog
Microsoft Clarity’s grounding queries reveal how AI retrieves and cites your content, enabling a practical weekly workflow to improve AI visibility directionally.
Stop grading SEO by sessions: a revenue-weighted organic dashboard
In 2026, AI-heavy SERPs make raw organic sessions noisy; track revenue-weighted organic by intent and brand using GSC, GA4, and CRM.
TOFU didn’t get worse. Your signal did.
Signal decay makes TOFU look weaker than it is; this article shows how to run a holdout test to measure incremental lift and protect budget.