DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Claude Code for marketing research: stop hallucinations in reports
A practical Claude Code workflow for State of Marketing research that reduces hallucinations using unknown-first schemas, evidence gates, and QA checks.
Journey-aware bidding is here. Your tracking isn’t ready.
Google’s Journey-Aware Bidding and 2026 pacing shifts raise the bar for offline conversion tracking—here’s a practical setup to optimize for SQLs.
GA4’s new cross-channel conversions API: one weekly experiment
Google’s GA4 Data API v1 alpha adds cross-channel conversion reporting; here’s a 7-day parity experiment to standardize dashboards and reduce attribution fights.
ChatGPT self-serve ads: the measurement-first pilot to run
OpenAI’s May 2026 self-serve ChatGPT Ads Manager adds CPC and conversion tracking—here’s a measurement-first pilot to test incremental pipeline safely.
Reddit’s 75% ad revenue jump changes the paid social playbook
Reddit’s Q1 2026 ad revenue surged ~75% as performance ads hit ~60% of mix; here’s a practical incrementality test built for logged-out traffic.
Peak martech in 2026: what the plateau hides
ChiefMartec shows 15,505 martech tools in 2026 with flat net growth but heavy churn; here’s the one experiment to churn-proof your stack.
Intent data still works. The surge-list playbook doesn’t.
Intent data isn’t dead, but surge-list outreach is saturating; use ICP filters, CRM reconciliation, and a holdout test to prove incremental lift.
Task Assistant makes GA4 hygiene harder to ignore
GA4’s new Task Assistant turns analytics hygiene into a guided weekly checklist so B2B teams can reduce underreporting and trust attribution signals.
Too many campaigns, not enough journey: the program proliferation tax
Program sprawl fragments CX and caps growth; learn a practical orchestration workflow to consolidate campaigns into one journey per segment with clear metrics.