DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Geo holdouts: the fastest way to test AI ad messaging
Run a geo holdout test to validate AI-generated ad messaging with incremental lift, clear hypotheses, and guardrails that protect pipeline quality.
Server-Side Tracking: The Infrastructure Investment Your CFO Will Actually Approve
Your paid media campaigns are performing better than your dashboards suggest—or worse. The uncomfortable truth is that you genuinely cannot tell which, and that uncertainty is costing you budget authority in every quarterly review.
Why Perplexity Scrapes Your Lead-Gen Pages but Cites Reddit Instead
Your gated landing page converts at 4.2% but when prospects ask AI about your category, they get cited Reddit threads instead of your content. Here's why AI retrieval systems favor ungated substance over marketing promises—and how to fix your citation gap before the window closes.
Google AI Mode Ads Just Changed the Game. Your Lead Quality Metrics Didn't Get the Memo.
Your prospects are having eight-minute conversations with AI-powered ads before they even hit your landing page, but your lead quality metrics are still stuck in the keyword era. Google's AI Mode just rewrote the rules of buyer intent, and most teams are about to learn the hard way that engagement doesn't equal qualification.
Wiring Asset Studio Into Performance Max in 2026 Without Losing Per-Variant CPL: The Parallel Asset Group Split
Your CFO wants to know why CPL jumped 23% after adding Asset Studio variants to Performance Max. The problem isn't the AI-generated creative—it's that you lost per-variant cost visibility when everything got blended together. Here's how to structure parallel asset groups that preserve measurement while scaling creative velocity.
Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta
Reddit's $2.2B ad revenue surge has B2B marketers taking notice, but most campaigns burn budget on low-quality leads within 72 hours. The fix isn't abandoning Reddit—it's implementing a two-event conversion schema that teaches the auction to optimize for qualified pipeline, not just form fills.
Google's CEO Just Admitted What Everyone Suspected About Agentic Coding
When Google's CEO admits they're "a bit behind" on agentic coding despite having 75% AI-generated internal code, it's not just tech news—it's a masterclass in how even giants can miss critical feedback loops. Here's what marketers need to know about the data flywheel Google didn't have.
The Week That Rewrote the GTM Playbook: Google's Core Update, AI Mode Ads, and the WordPress Security Wake-Up Call
Google's May 2026 core update, AI Mode ads, and a WordPress security vulnerability are forcing marketing leaders into compressed decision cycles. The common thread: platforms are rewarding depth over volume and creating new monetization surfaces inside AI experiences.
Reddit Ads Data in Redshift: The Pipeline That Actually Closes the Loop
Most marketing teams treat Reddit like a side experiment, but when you warehouse Reddit Ads data in Redshift, you unlock subreddit-level insights that reveal which communities actually care about your product. The connector exists, the schema is clean—the question is whether you're willing to close the loop.