DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
From B2C to B2R: Why AI Search Rewards Problem Descriptions, Not Product Descriptions
Performance marketing isn't a creative problem anymore, it's a data infrastructure problem. The brands winning on AI surfaces aren't outbidding competitors; they're out-feeding them with problem-oriented descriptions that robots can actually cite.
Publicis Buys LiveRamp, WPP Walks, and Your Identity Stack Just Got Political
Publicis is acquiring LiveRamp for $2.2B, WPP is walking away, and Marketing Ops teams need to reassess identity vendor risk before the deal closes.
90% of B2B Teams Say Attribution Is Broken. Here's What to Measure Instead.
90% of B2B teams say attribution is broken. Here's a practical triangulation framework using MTA, MMM, and incrementality testing to fix measurement under signal loss.
90% of B2B SaaS Brands Are Invisible in AI Search. Here's How to Measure Yours
90% of B2B SaaS brands have zero AI search mentions. Learn the two-layer tracking system to measure your brand's citation visibility across AI engines.
Your CRM Admin Isn't Going Away. The Job Description Is.
CRM admin roles are shifting from configuration to architecture, governance, and AI oversight. Here's the permission model, compliance checklist, and operating framework for 2026.
Your Cloudflare AI Settings Might Block Googlebot by September 15
Cloudflare's September 15, 2026 default changes can block Googlebot on sites that block AI training crawlers. Here's what B2B SaaS teams need to check now.
49% of Marketers Can't Act on Their Own Data. Here's the Ops Fix.
49% of marketers say analytics don't translate into action. AI measurement closes the gap, but only with clean data, governance, and ops instrumentation underneath.
73% of AI-Influenced Pipeline Is Misattributed. Here's How to Justify GEO Anyway.
73% of AI-influenced pipeline is misattributed. Use this three-layer measurement model to justify GEO investment without waiting for perfect attribution.
AI Search Eligibility Hasn't Changed. Google's Real Message Is About What You Measure Next.
Google's Ginny Marvin clarified AI Search ad eligibility and Qualified Future Conversions — here's what B2B SaaS marketers should actually do with the information.