Marketing data, attribution, analytics, and measurement infrastructure. The intelligence layer that makes everything else work.
The Impact of AI Browsers on Web Analytics and Direct Traffic If you’ve ever tried to explain to your CEO why your Direct traffic just spiked 30% overnight, you know the feeling: it’s like being asked to account for every dollar in your kid’s college fund, only to realize half of it’s been spent on
Growth Marketing Metrics That Actually Drive Results Let’s be honest: if growth marketing were a gym, most of us would be the folks spending 45 minutes adjusting the treadmill settings, another 20 scrolling through fitness TikToks, and then calling it a day after a single set of bicep curls. We love
Google Analytics Cost Data Imports for Meta and TikTok What Changed: Native Cost Data Imports for Meta and TikTok Google Analytics now lets you automatically import ad cost data from Meta (Facebook, Instagram, et al.) and TikTok. No more manual uploads, no more duct-taped connectors, no more reconci
Google Analytics Unnormalized Metrics Benchmarking Explained If you’ve ever tried to compare your pipeline to a peer’s using only ratios, you know the feeling: it’s like benchmarking your marathon time against someone else’s pace per mile—without knowing if they ran 5K or the full 26.2. This week, G
Marketing Analytics in 2025: Navigating the LLM Black Box If you want to understand the state of marketing analytics in 2025, picture this: you’re at a wedding, and the DJ has just handed over the playlist to an AI. The crowd’s requests are now filtered through a black box, and all you can do is wat
Marketing Analytics: The Heartbeat of Modern Marketing Let’s be honest: if marketing were a person, it’d be the one at the party wearing a smartwatch, tracking every step, heartbeat, and questionable dance move. “Did you know my engagement rate spiked right after the Macarena?” That’s marketing anal
