DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
When ABM Meets Attribution: The B2B Marketing Power Couple of 2026
B2B marketing in 2026 is like being a DJ at a wedding – you've got to read the room and prove your worth while targeting accounts that actually matter. The marriage of ABM and attribution isn't just changing how we measure success; it's redefining what winning looks like entirely.
When 100% Attribution Meets 93% Account Reach: What Total Expert's ABM Results Actually Mean for Your Pipeline Math
Total Expert achieved 100% closed-won attribution and 93% account reach – but the real story isn't the platform. It's how they fixed ICP alignment before expecting attribution clarity, creating a CFO-safe ABM model that actually connects activity to revenue.
The One ABM Move Most CDPs Still Can’t Pull Off—And Why Adobe + Bombora Matters in 2026
A practical 2026 blueprint for using Adobe Real-Time CDP B2B Edition with Bombora to activate ABM audiences beyond known contacts, with holdout measurement.
How to Prioritize Accounts With Intent Data (and, More Importantly, How NOT to Do It)
A practical 2026 playbook to prioritize accounts with intent data using Fit+Intent+Engagement gates, plus metrics, guardrails, and failure modes.
1,400 Marketers RSVPed for a Claude Code Buildathon. That’s a Signal—Not a Flex.
MKT1’s Claude Code Buildathon drew 1,400+ RSVPs, highlighting the real AI gap in 2026: strategy context, not faster content output.
How to Build Your Marketing Strategy in Claude (Without Creating Another Doc Nobody Uses)
A practical 2026 playbook for building a living marketing strategy in Claude using a /marketing-strategy skill, version control, and measurable guardrails.
Oracle’s Layoffs Aren’t an “AI Replacing Jobs” Story. They’re a Decision-Integrity Story.
Oracle’s layoffs signal a shift from funding GTM effort to funding outcomes—so RevOps must prove decision integrity with clear ownership, governance, and metrics.
What Oracle’s Layoffs Really Signal for B2B Marketing, Sales, and RevOps
Oracle’s layoffs signal an operating-model reset: GTM teams must prove decision integrity, governance, and revenue impact—not tool usage or effort.
Agentic GTM Explained: The One Place AI Agents Actually Help B2B Marketing Ops
A practical, ops-safe way to use agentic GTM in 2026: deploy AI agents for governed signal triage that improves handoffs without attribution fiction.