DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measure AI visibility with prompts, not rankings
A practical framework to track AI visibility with prompt sets, answer inclusion rate, and citations—then tie those signals to assisted conversions and pipeline.
Quora Ads Meets ChatGPT: A CFO-Safe Case for Intent-Based Spend
Quora Ads deliver 4x higher conversion rates than other platforms, but measurement friction keeps them in budget limbo. The new Supermetrics ChatGPT integration changes that by making Quora data queryable in natural language alongside Google and LinkedIn metrics.
Measure AI citations, not rankings: the 2026 AIO playbook
A 2026 AIO playbook for B2B marketers: measure AI citations and CTR deltas, then rewrite priority pages for extraction, trust, and click-worthy depth.
AI search is stealing clicks—so why is pipeline up?
A practical 2026 playbook to measure the SEO–GEO gap by tracking AI citations and visibility alongside organic clicks when AI Overviews reduce CTR.
Google Ads data retention: the 37-month cliff B2B teams can’t ignore
Google Ads will retain day/week data for 37 months starting June 1, 2026; here’s how B2B teams should archive and redesign reporting.
Geo holdouts: the fastest way to test AI ad messaging
Run a geo holdout test to validate AI-generated ad messaging with incremental lift, clear hypotheses, and guardrails that protect pipeline quality.
Your Biggest Accounts Already Have the Pipeline. You're Just Not Looking in the Right Place.
71% of CEOs say account expansion is critical, but only 49% trust their teams to execute it. New research reveals the revenue your CEO is worried about isn't hiding in some undiscovered market—it's sitting inside accounts you already own, triggered by business changes you're not monitoring.
Google Just Killed Standalone Display Campaigns. Here's What Your Forecast Needs to Know.
Google's forcing Display campaigns into Demand Gen by 2027, and that timeline changes how you'll model upper-funnel spend for the next eighteen months. Here's what you lose, what you gain, and how to structure a pilot that gives Finance the numbers they need before the automatic migration kicks in.
Why Martech Stacks Are Getting Messier
Martech stacks are growing messier as replacement rates fall but tool accumulation rises, creating an integration nightmare that's bleeding revenue. The math doesn't add up for CMOs trying to explain why they're paying for 87 tools but only using half of them effectively.