DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
An “AI VP of Marketing” isn’t a VP. It’s the bottom half of four jobs
An “AI VP Marketing” won’t replace leadership, but it can remove the bottom-half work; here’s how to automate workflows with metrics and guardrails.
AI Max replaces DSA: how to keep landing-page control
Google is retiring DSA for AI Max in 2026; here’s how B2B advertisers can keep landing-page control with routing holdouts, rules, and guardrails.
Journey-aware bidding is here. Your tracking isn’t ready.
Google’s Journey-Aware Bidding and 2026 pacing shifts raise the bar for offline conversion tracking—here’s a practical setup to optimize for SQLs.
GA4’s new cross-channel conversions API: one weekly experiment
Google’s GA4 Data API v1 alpha adds cross-channel conversion reporting; here’s a 7-day parity experiment to standardize dashboards and reduce attribution fights.
ChatGPT self-serve ads: the measurement-first pilot to run
OpenAI’s May 2026 self-serve ChatGPT Ads Manager adds CPC and conversion tracking—here’s a measurement-first pilot to test incremental pipeline safely.
Reddit’s 75% ad revenue jump changes the paid social playbook
Reddit’s Q1 2026 ad revenue surged ~75% as performance ads hit ~60% of mix; here’s a practical incrementality test built for logged-out traffic.
Peak martech in 2026: what the plateau hides
ChiefMartec shows 15,505 martech tools in 2026 with flat net growth but heavy churn; here’s the one experiment to churn-proof your stack.
Intent data still works. The surge-list playbook doesn’t.
Intent data isn’t dead, but surge-list outreach is saturating; use ICP filters, CRM reconciliation, and a holdout test to prove incremental lift.
Task Assistant makes GA4 hygiene harder to ignore
GA4’s new Task Assistant turns analytics hygiene into a guided weekly checklist so B2B teams can reduce underreporting and trust attribution signals.