DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
HubSpot bought Warmly. Your CRM data still isn't ready for what comes next.
HubSpot's Warmly acquisition signals the shift to agentic CRM, but 76% of orgs lack reliable CRM data — here's what demand gen teams need to fix first.
Comparative Listicles Win 32.5% of AI Citations in B2B. Your Narrative Blog Posts Barely Register.
Rampiq's data shows comparative listicles earn 2.5x more AI citations than narrative content, reshaping how B2B teams should structure and measure content.
SaaStr's AI Marketing Agent Replaces 60% of a VP's Job. Here's the 10-Step Build.
SaaStr's AI agent handles 60% of VP Marketing tasks. A 10-step build process, autonomy frameworks, and the metrics that matter for your own AI marketing agent.
60% of B2B Brands Can't See AI Search Traffic. Here's How to Fix the Blindspot.
About 60% of B2B brands can't see AI-referred traffic in analytics, yet it converts up to 23x higher — here's the ops-ready measurement playbook.
614 Meetings, One AI Agent, Zero Form Fills: The Inbound Bottleneck Nobody Audits
A single AI agent booked 614 meetings at ~$85K ATV while most B2B teams lose deals to slow contact forms. Here's the system behind the number.
Most of your 'AI assistant' traffic is bots pretending to be bots
An investigation found 81.8% of AI assistant traffic and 87% of Googlebot requests were spoofed, revealing how bot fraud contaminates funnel metrics and attribution.
Every Platform Claims Credit. Here's How to Build a Measurement Layer That Doesn't Lie.
Build an independent measurement framework to compare Google, Meta, Microsoft, and Amazon ad performance using layered validation, incrementality testing, and unified reporting.
36% of Fintech Homepages Are Blank Pages to AI Crawlers
A study of 274 fintech homepages found 36% deliver less than 80% of content to AI crawlers, creating a pipeline-killing discoverability gap.
94% of B2B Buyers Use LLMs Now. Your Search Strategy Probably Doesn't Reflect That.
B2B buyers increasingly start research in AI chatbots, not Google. Here's how to evolve your search strategy and reporting for LLM-driven discovery.