DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Become the Answer in AI Search: The ASC Framework
Your competitor just got cited by ChatGPT three times. You didn't. Not because your content is worse, but because it wasn't structured to be extracted. Here's the framework that changes that.
LinkedIn's B2B Ad Formula: What the 81% Failure Rate Actually Means for Your Budget
Four out of five B2B campaigns fail to achieve both attention capture and brand recall. That's not a creative problem, it's a measurement and strategy crisis that's starving your future pipeline while you optimize for the wrong metrics.
Measuring AEO: A 3-Layer Attribution Framework
Your CFO wants to know what that ChatGPT citation delivered, and you've got nothing, because every attribution model you've ever used assumes somebody clicked. Here's the three-layer framework that actually connects AI visibility to pipeline.
Demandbase for Sales: When Your Sellers Finally Get the Same Playbook as Marketing
Sales reps spend only 28% of their time actually selling. Demandbase thinks it has the solution, and for CMOs tired of the marketing-sales blame game, it's a bet worth watching.
What a Tiny Brazilian Streaming Site Can Teach Us About Traffic That Actually Matters
I found a tiny Brazilian streaming site with 13,000 visits and a 62% bounce rate, and it exposed everything wrong with how we celebrate traffic metrics. Your dashboard might be lying to you too.
LinkedIn Ads Conversion Tracking: Insight Tag, CAPI, and the B2B Attribution Gap
Your LinkedIn Campaign Manager shows 300 demo requests while your CRM shows 14 opportunities, and neither number tells the whole story. Here's why the B2B attribution gap isn't a technical problem, it's structural, and what you can actually do about it.
Google's AI Licensing Pilot: What the Math Actually Means for B2B Content Strategy
Google's quietly paying publishers when content 'significantly contributes' to AI answers, but appearing in citations doesn't mean you're getting paid. The distinction between infrastructure and decoration is about to reshape every B2B content strategy.
Your Buyers Already Made the Shortlist. You Just Weren't Invited.
While you were reviewing your pipeline, a procurement manager asked ChatGPT for vendor recommendations, and your name didn't come up. With 92% of B2B buyers now using AI to shape their shortlists, the deals are 80% decided before your SDR even picks up the phone.
The Data Enrichment Dilemma: Picking the Right Tool When Every Vendor Claims to Be the Best
Your prospects are building shortlists and eliminating vendors long before your team gets a chance to pitch. The enrichment tool landscape in 2026 looks like a crowded nightclub where everyone's shouting they have the best data, spoiler alert: they don't.