DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your Paid Media AI Runs on Conversion Signals You're Not Sending
Your Smart Bidding campaigns are optimizing in the dark because you're not sending the conversion signals they need. Here's the 90-day playbook to fix your measurement foundation before your competitors pull ahead.
AI Mentions Now Correlate 3x More With Visibility Than Backlinks. Here's What to Measure.
Similarweb's new study shows AI brand mentions correlate 3x more with AI Overview visibility than backlinks, and drive measurable lifts in direct traffic and branded search.
Your AI Agents Are Running on Data That Expired Two Regulatory Cycles Ago
AI agents are making send, suppress, and target decisions on buy-side data nobody has verified in years. Here's a five-step audit to fix it this week.
Your Martech Stack Uses 33% of What You Pay For. The Fix Isn't More Tools.
78% of marketing leaders say martech investments miss ROI targets. eClerx CMO Scott Houchin explains the activation gap and how composable architectures fix it.
Comparative Listicles Win 32.5% of AI Citations in B2B. Your Narrative Blog Posts Barely Register.
Rampiq's data shows comparative listicles earn 2.5x more AI citations than narrative content, reshaping how B2B teams should structure and measure content.
SaaStr's AI Marketing Agent Replaces 60% of a VP's Job. Here's the 10-Step Build.
SaaStr's AI agent handles 60% of VP Marketing tasks. A 10-step build process, autonomy frameworks, and the metrics that matter for your own AI marketing agent.
60% of B2B Brands Can't See AI Search Traffic. Here's How to Fix the Blindspot.
About 60% of B2B brands can't see AI-referred traffic in analytics, yet it converts up to 23x higher — here's the ops-ready measurement playbook.
614 Meetings, One AI Agent, Zero Form Fills: The Inbound Bottleneck Nobody Audits
A single AI agent booked 614 meetings at ~$85K ATV while most B2B teams lose deals to slow contact forms. Here's the system behind the number.
Most of your 'AI assistant' traffic is bots pretending to be bots
An investigation found 81.8% of AI assistant traffic and 87% of Googlebot requests were spoofed, revealing how bot fraud contaminates funnel metrics and attribution.