DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
DV Now Measures LinkedIn Audience Network Post-Bid: What B2B Teams Should Actually Do With It
DoubleVerify now offers post-bid media quality measurement for LinkedIn Audience Network, covering IVT, viewability, brand suitability, and geography.
Your Meta Ads Dashboard Is Lying: Build Reporting That Reaches the Pipeline
Stop reporting Meta Ads ROAS in isolation. Build a reporting stack that connects ad spend to pipeline created, cost per SQL, and CAC payback.
Likelihood to Buy: The Metric That's Quietly Rewiring B2B Growth
Forty-two percent of B2B companies missed their revenue targets last year, not because they lacked ambition, but because they were confident they wouldn't. The companies pulling ahead aren't the ones with the biggest budgets. They're the ones who've figured out which deals are actually going to close.
Your AI Sales Bot Won't Close Deals. But It Might Make You a Better Closer.
You're a marketer suddenly thrust into revenue-generating roles, and nobody handed you a sales playbook. The good news? An AI sales bot won't replace you in conversations, but it might just help you realize you were better at closing than you thought.
AI Brand Visibility Tracking: How to Do It the Right Way
Your brand might be crushing it on Google and still be invisible to half your potential buyers. ChatGPT's sources have only a 12% overlap with Google's top results, which means you could be dominating traditional SEO while AI recommends your competitors to 900 million weekly users.
7 AI Search Shifts You Can't Afford to Ignore
Sixty percent of Americans now read AI summaries instead of clicking through to websites, and 93% of Google AI Mode sessions end without a single external click. The volume is collapsing, but AI-referred visitors convert at 23x the rate of standard organic traffic, which means most marketing teams are optimizing for the wrong variable entirely.
Half Your Audience Data Is Wrong Before You Even Bid
By the time your audience segment hits the bid stream, it's already lost half its accuracy. Magnite's new Truthset integration finally makes that degradation visible, and configurable. Here's what the math actually looks like and how to test whether premium data tiers are worth the CPM bump.
The Enrichment Stack Your CFO Will Actually Approve
Eleven stakeholders in the average B2B buying committee, and your CRM shows exactly one contact per account. I spent a quarter pressure-testing nine enrichment platforms against the metrics that actually survive a board review, here's what holds up when finance starts asking questions.
Your SaaS Brand Isn't Ranking — It's Being Quoted. 7 Shifts That Change Everything.
58.5% of searches end without a click. Here are 7 AI search shifts reshaping how B2B SaaS brands build pipeline through answer-engine visibility in 2026.