DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Half Your Audience Data Is Wrong Before You Even Bid
By the time your audience segment hits the bid stream, it's already lost half its accuracy. Magnite's new Truthset integration finally makes that degradation visible, and configurable. Here's what the math actually looks like and how to test whether premium data tiers are worth the CPM bump.
Only 24% of B2B Marketers Are Preparing for the Buyer That Never Clicks
Only 24% of B2B marketers are optimizing for AI agent visibility. Here's how to build machine-readable trust before agents write you out of the consideration set.
The 2-Week Floor: What AI SDR Vendors Won't Tell You About Deployment
AI SDR deployment takes a minimum of two weeks due to email warming, segmentation, and integration work. Plus, most buyers still prefer chat over voice or video.
AI search killed the ultimate guide. Here's the content format replacing it.
B2B SaaS brands are shifting from ultimate guides to structured, question-led content designed for AI citation — here's the format change and how to measure it.
llms.txt Files Draw Almost Zero AI Traffic: What the Ahrefs Data Actually Means for Your GTM
Ahrefs data from 137K domains shows 97% of llms.txt files got zero requests in May 2026, with AI retrieval bots accounting for just 1.1% of traffic.
Schema won't get you cited by LLMs. Here's what the tests actually show.
Tests show schema markup has little proven effect on LLM citations across AI platforms. Here's what the data says and how to design experiments that matter.
ChatGPT Doesn't Have an Index. Here's How to Get Cited Anyway.
No ChatGPT console exists for indexing. Here's how B2B SaaS teams can earn AI citations through content structure, freshness cadence, and earned media in 2026.
FAQ Schema Lost Its SERP Power. Here's What Replaces It for Answer Engines
Google retired FAQ rich results, but answer engines still need structured responses. Here's how to format FAQ content for AI Overviews, ChatGPT, and Perplexity in 2026.
Google's May 2026 Core Update Landed Mid-I/O. Here's How to Diagnose What Actually Moved.
Google's May 2026 core update and I/O AI Search overhaul landed simultaneously. Here's a diagnostic framework to isolate what moved and what to measure.