DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Marketing to mid-market RevOps leaders: the “forwardable” asset play
A practical 2026 play to reach mid-market RevOps leaders: build one “forwardable” asset for internal alignment, then distribute beyond LinkedIn.
Gemini dashboards in Google Ads: the real win is faster decisions
Google Ads’ Gemini Dashboards speed up reporting; this playbook shows how to turn prompt-driven insights into weekly experiments with metrics and guardrails.
Identity without oversight is a measurement bug, not a privacy debate
A practical playbook to test identity oversight with a holdout experiment, proving incremental pipeline lift while catching silent breakage and fraud risk.
Ahrefs tested schema for AI citations. Nothing moved.
Ahrefs found adding JSON-LD schema didn’t meaningfully lift AI citations, so treat schema as hygiene and test fan-out query coverage instead.
AEO prompt tracking: the missing measurement between AI visibility and pipeline
A practical 2026 playbook for AEO prompt tracking: build a buyer prompt library, log multi-engine answers, and tie citations to pipeline signals.
An “AI VP of Marketing” isn’t a VP. It’s the bottom half of four jobs
An “AI VP Marketing” won’t replace leadership, but it can remove the bottom-half work; here’s how to automate workflows with metrics and guardrails.
Claude Code for marketing research: stop hallucinations in reports
A practical Claude Code workflow for State of Marketing research that reduces hallucinations using unknown-first schemas, evidence gates, and QA checks.
AI ad placements are worth it if you can measure lift
A practical PPC framework to test AI ad placements with incrementality holdouts, pipeline-aligned metrics, and clear guardrails for B2B teams.
When UID2 breaks quietly: what the Trade Desk missed
A UID2 encryption mistake went unnoticed by The Trade Desk; here’s what likely failed and the one-week QA plan to prevent silent identity loss.