DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
HubSpot's April 2026 Updates Put Portals on the Revenue Path — But Only If Your Data Is Ready
HubSpot's April 2026 updates push portals toward revenue, but the real blocker is data readiness — here's how to audit and operationalize the changes.
Your Metrics Just Jumped. Your Performance Didn't.
Google's June 15 update made your Performance Max reports look incredible overnight. But before you take a victory lap, you should know: nothing actually improved. Here's what really changed and why it matters for your next board deck.
SaaS Can't Win on Software Anymore. Here's What Actually Matters Now.
Over $1 trillion in market cap vanished in seven days, and it wasn't a recession, it was investors realizing AI agents might make your SaaS tool redundant. If your marketing strategy still centers on 'our software does X,' you're already behind.
Search Console Now Shows AI Impressions — Here's What B2B SaaS Teams Can Actually Do With Them
Google's new Search Console AI performance reports show impressions in AI Overviews and AI Mode — here's what B2B SaaS teams should measure, ignore, and do next.
Publicis Buys LiveRamp, WPP Walks, and Your Identity Stack Just Got Political
Publicis is acquiring LiveRamp for $2.2B, WPP is walking away, and Marketing Ops teams need to reassess identity vendor risk before the deal closes.
90% of B2B Teams Say Attribution Is Broken. Here's What to Measure Instead.
90% of B2B teams say attribution is broken. Here's a practical triangulation framework using MTA, MMM, and incrementality testing to fix measurement under signal loss.
90% of B2B SaaS Brands Are Invisible in AI Search. Here's How to Measure Yours
90% of B2B SaaS brands have zero AI search mentions. Learn the two-layer tracking system to measure your brand's citation visibility across AI engines.
Your CRM Admin Isn't Going Away. The Job Description Is.
CRM admin roles are shifting from configuration to architecture, governance, and AI oversight. Here's the permission model, compliance checklist, and operating framework for 2026.
Your Cloudflare AI Settings Might Block Googlebot by September 15
Cloudflare's September 15, 2026 default changes can block Googlebot on sites that block AI training crawlers. Here's what B2B SaaS teams need to check now.