DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
When 93% Account Reach Meets 100 Closed-Won Deals: What Total Expert's ABM Results Actually Tell Us
Most ABM programs die in the gap between impressive reach metrics and actual closed deals. Total Expert's case study bridges that gap with 93% account reach and 100 closed-won deals—here's the unglamorous framework that made it possible.
GA4’s new AI Assistant channel: one audit to run this week
GA4 now groups recognized AI chatbot referrers into an AI Assistant channel; here’s a practical audit to baseline it without over-trusting attribution.
Answer “is this working?” with motions, not vibes
A motion-based reporting framework to answer “is this working?” in B2B marketing using leading indicators, closed-loop signals, and clear guardrails.
Google’s AI search advice is boring—and that’s the point
Google’s 2026 generative AI search guide says AI visibility still depends on core SEO: indexation, crawlability, and answerable, trustworthy content.
GA4’s new AI Assistant channel: the attribution cleanup move
GA4’s new AI Assistant channel auto-classifies chatbot referrals, giving demand gen teams a clean cohort to measure conversion and pipeline influence.
Measure GEO like an operator: five layers, one scorecard
A practical 5-layer GEO scorecard to measure AI visibility, accuracy, source attribution, and business impact without pretending dashboards prove ROI.
Albertsons’ LTV metric is a quiet ROAS revolt
Albertsons’ retail media arm added LTV to shift measurement from ROAS snapshots to cohort value over time, powered by loyalty data and margin-aware modeling.
AI search is skipping your website: fix your “entity footprint”
A practical GEO sprint to improve AI answer-engine visibility by tightening entity clarity, adding proof blocks, and shipping comparison pages buyers prompt for.
Audit your martech for agent cannibalization: start with newsletters
A practical 2026 playbook to audit martech tools for agent replacement, starting with newsletters, with metrics, guardrails, and risks.