DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
G2's New Intent Tools Fix the Activation Gap Most Ops Teams Ignore
G2's new MCP integrations, Intent Studio, and Activity Feed target the ops bottleneck between buyer intent signals and pipeline action. Here's how to wire them up.
The Braze-Databricks Integration: What It Actually Means for Your CAC Payback
Most marketing-data partnerships announce 'seamless integration' and deliver another middleware layer to maintain. The Braze-Databricks tie-up is different, it eliminates a layer instead of adding one, and that distinction matters for anyone trying to defend marketing spend in a board meeting.
B2B Marketing Automation: Fix Targeting Before Tools
Here's the uncomfortable truth most automation vendors won't tell you: 49% of marketers can't measure ROI from their automation. Not because the software is broken, but because they automated a targeting problem. Let me show you how to fix that before you waste another dollar.
ChatGPT Ads Just Got a Self-Serve Dashboard. Here's What the Math Looks Like.
OpenAI's new self-serve Ads Manager is rolling out globally, and the unit economics question is the only one that matters. Here's how to model the pilot, set your kill thresholds, and figure out if this channel belongs in your mix before CPCs climb to Google-level pain.
How to Build a DTC Attribution Stack That Scales Past $55M
Your Meta dashboard says 4x ROAS. Shopify says 1.8x. Your CFO says neither matches the bank account. Here's how to build a three-layer attribution stack that actually survives board meetings.
88% of Teams Run AI Experiments. 6% Get Results. The Framework Gap Is the Reason.
Only 6% of organizations get real results from AI experiments. Here's how to build a performance marketing experimentation framework that scales trust alongside volume.
68% of Searches End Without a Click — So Why Are You Still Measuring Clicks?
68% of searches now end without a click, breaking traffic-based content measurement. Here's how to diagnose what's actually working using AI visibility and pipeline signals.
Search Console Now Reports AI Visibility. That's Google Killing the GEO Budget Line.
Google added AI visibility reporting inside Search Console, not a new tool. Here's what that placement means for your SEO reporting and GEO budget.
The Funnel Lied to You: What Dreamdata's Data Reveals About How B2B Buyers Actually Buy
Eighty-eight touchpoints. Ten stakeholders. Two hundred seventy-two days. The comforting fiction of your linear funnel just got buried by Dreamdata's latest research, and the implications should make every CMO reconsider everything they thought they knew about attribution.