DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
RevvyAI Puts 6sense Analytics in Plain Language. Here's How to Use It on Day One
RevvyAI puts 6sense analytics into plain-language conversations. Here are five plays marketing ops teams can run on day one, plus governance guardrails.
llms.txt Files Draw Almost Zero AI Traffic: What the Ahrefs Data Actually Means for Your GTM
Ahrefs data from 137K domains shows 97% of llms.txt files got zero requests in May 2026, with AI retrieval bots accounting for just 1.1% of traffic.
Schema won't get you cited by LLMs. Here's what the tests actually show.
Tests show schema markup has little proven effect on LLM citations across AI platforms. Here's what the data says and how to design experiments that matter.
ChatGPT Doesn't Have an Index. Here's How to Get Cited Anyway.
No ChatGPT console exists for indexing. Here's how B2B SaaS teams can earn AI citations through content structure, freshness cadence, and earned media in 2026.
FAQ Schema Lost Its SERP Power. Here's What Replaces It for Answer Engines
Google retired FAQ rich results, but answer engines still need structured responses. Here's how to format FAQ content for AI Overviews, ChatGPT, and Perplexity in 2026.
Google's May 2026 Core Update Landed Mid-I/O. Here's How to Diagnose What Actually Moved.
Google's May 2026 core update and I/O AI Search overhaul landed simultaneously. Here's a diagnostic framework to isolate what moved and what to measure.
ChatGPT Ads Manager adds daily budgets and ZIP-code targeting: what demand gen teams should test first
OpenAI's Ads Manager Beta adds daily budgets, ZIP-code geo-targeting, and aggregate reporting. Here's how demand gen teams can design a clean first experiment.
Consumers Are Ready for AI. Your Brand Probably Isn't.
79% of consumers will switch to a competitor that responds faster, yet only 36% of brands deliver within the one-hour window buyers now expect. The gap between consumer AI adoption and brand readiness isn't just a technology problem, it's a revenue leak happening in real time.
Half Your Daily AI Search Users Click Through. The Other Half? They're Not Who You Think.
Daily AI search users click through to sources at 3.5x the rate of casual users, and they're your actual buyers. While everyone panics about AI killing traffic, the data reveals something better: AI is sorting your audience, separating serious researchers from casual browsers.