DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Third-Party Authority Signals Work Better When You Pick the Right Topics
Third-party intent signals work better when mapped to specific topics — here's how to build a topic-signal map that improves outbound relevance and reply rates.
Adobe Brand Visibility ships prompt-level GEO analytics — here's what ops teams should actually measure
Adobe Brand Visibility launches prompt-level GEO analytics for enterprise. Here's what marketing ops teams should measure, what to watch out for, and how to run a first experiment.
Your workslop problem isn't a prompt problem. It's a plumbing problem.
AI workslop costs enterprises millions in rework. The fix isn't better prompts — it's building systems that move AI learning between people on your team.
No Country Sends 300 Clicks per 1,000 Searches Anymore
SparkToro and Similarweb's 2026 data shows zero-click rates range from 62% in Germany to 69.5% in the UK, with major implications for B2B organic pipeline measurement.
Your Meta Ads Dashboard Is Lying: Build Reporting That Reaches the Pipeline
Stop reporting Meta Ads ROAS in isolation. Build a reporting stack that connects ad spend to pipeline created, cost per SQL, and CAC payback.
Likelihood to Buy: The Metric That's Quietly Rewiring B2B Growth
Forty-two percent of B2B companies missed their revenue targets last year, not because they lacked ambition, but because they were confident they wouldn't. The companies pulling ahead aren't the ones with the biggest budgets. They're the ones who've figured out which deals are actually going to close.
Your AI Sales Bot Won't Close Deals. But It Might Make You a Better Closer.
You're a marketer suddenly thrust into revenue-generating roles, and nobody handed you a sales playbook. The good news? An AI sales bot won't replace you in conversations, but it might just help you realize you were better at closing than you thought.
AI Brand Visibility Tracking: How to Do It the Right Way
Your brand might be crushing it on Google and still be invisible to half your potential buyers. ChatGPT's sources have only a 12% overlap with Google's top results, which means you could be dominating traditional SEO while AI recommends your competitors to 900 million weekly users.
7 AI Search Shifts You Can't Afford to Ignore
Sixty percent of Americans now read AI summaries instead of clicking through to websites, and 93% of Google AI Mode sessions end without a single external click. The volume is collapsing, but AI-referred visitors convert at 23x the rate of standard organic traffic, which means most marketing teams are optimizing for the wrong variable entirely.