DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Max replaces DSA: how to keep landing-page control
Google is retiring DSA for AI Max in 2026; here’s how B2B advertisers can keep landing-page control with routing holdouts, rules, and guardrails.
Reddit’s 75% ad revenue jump changes the paid social playbook
Reddit’s Q1 2026 ad revenue surged ~75% as performance ads hit ~60% of mix; here’s a practical incrementality test built for logged-out traffic.
Peak martech in 2026: what the plateau hides
ChiefMartec shows 15,505 martech tools in 2026 with flat net growth but heavy churn; here’s the one experiment to churn-proof your stack.
Intent data still works. The surge-list playbook doesn’t.
Intent data isn’t dead, but surge-list outreach is saturating; use ICP filters, CRM reconciliation, and a holdout test to prove incremental lift.
Task Assistant makes GA4 hygiene harder to ignore
GA4’s new Task Assistant turns analytics hygiene into a guided weekly checklist so B2B teams can reduce underreporting and trust attribution signals.
Too many campaigns, not enough journey: the program proliferation tax
Program sprawl fragments CX and caps growth; learn a practical orchestration workflow to consolidate campaigns into one journey per segment with clear metrics.
ChatGPT ads are here. Most teams should start with AEO
ChatGPT ads are in beta with high costs and limited measurement; this piece shows a practical AEO test loop to capture AI-driven demand in 2026.
Your AI visibility tracker is polluting your data
AI visibility trackers can pollute logs and skew attribution; this practical test measures the tracker’s noise floor so strategy follows real demand.
Zefr’s Zain turns YouTube buying into a single workflow
Zefr’s Zain uses MCP and AdCP to translate plain-English intent into YouTube campaigns, aiming to reduce fragmented workflows and suitability drag.