DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Disappearing Funnel: Marketing Analytics in the Age of LLMs
Marketing Analytics in 2025: Navigating the LLM Black Box If you want to understand the state of marketing analytics in 2025, picture this: you’re at a wedding, and the DJ has just handed over the playlist to an AI. The crowd’s requests are now filtered through a black box, and all you can do is wat