PaidLab
Your paid media engine stops working when you stop asking why.
PPC Campaign Strategy in 2026: The CFO-Safe Playbook for B2B Marketers
Most B2B teams are still measuring paid search like it’s 2019, optimizing for form fills instead of pipeline, and wondering why Finance keeps asking uncomfortable questions about CAC payback. Here’s how to build a PPC strategy that survives CFO scrutiny and actually moves revenue.
If You Blinked, You Missed It: How AI Just Changed the Rules of Performance Marketing (Again)
AI and the New Era of Performance MarketingLet’s start with a confession: I once spent an entire afternoon arguing with a dashboard. It was 2012, and I was convinced that if I just tweaked the right bid or swapped out one more headline, the Google gods would finally smile upon my campaign. Fast
If Retargeting Were a Casino Game, the House Would Always Win (and You’d Still Feel Lucky)
Retargeting and the Illusion of Digital Marketing WinsThe Slot Machine of Digital MarketingLet’s play a quick game. Imagine you’re at a Vegas slot machine, but every time you pull the lever, the machine flashes WINNER! — even if you only get your own quarter back. You’d feel pretty good, right?
The Global PPC Landscape in 2026: Finding Your Perfect Paid Media Partner
The paid media agency market has fragmented dramatically. Most B2B companies are working with partners who were built for a different era. Here's how to find a team that can actually deliver in 2026.
The B2B Paid Search Playbook: How to Stop Burning Money and Start Building Pipeline
Most B2B paid search campaigns are optimised for the wrong metrics. This playbook shows you how to rebuild your approach around pipeline, not click-through rate.
Three PPC Myths Marketers Need to Ditch Before 2026
PPC Myths and Modern Marketing Strategies for 2026If you’ve ever tried to explain PPC to your in-laws over Thanksgiving dinner, you know it’s a bit like describing cryptocurrency to your dog. There’s a lot of nodding, some polite confusion, and eventually someone asks if you can help them get more
IAB Tech Lab’s New CTV Ad Formats & Programmatic Guidance — What Operators Need to Know (Dec 2025)
IAB Tech Lab CTV Ad Portfolio and Programmatic Guidance: Key Insights for OperatorsStakes and OutcomeCTV (Connected TV) now represents the majority of U.S. TV viewing. However, CTV ad execution remains fragmented, with inconsistent formats, creative errors, and operational inefficiencies. This
If You Give a Mouse a Cookie (Value): Google Ads’ Latest “Helpful” Surprise for Marketers
Google Ads New Customer Value Automation: What Marketers Need to Know Would You Rather: The Google Ads Edition Let’s play a quick game of “Would You Rather.” Would you rather: A) Have your accountant quietly change your revenue numbers because they “felt it would help you optimize your life,” or B)
Why a Lower Click-Through Rate Might Be the Secret to Better PPC Campaigns
Click-Through Rate in PPC: Rethinking the Golden Metric The Myth of High CTR: Chasing the Wrong Numbers Let’s talk about click-through rate — that sacred cow of PPC metrics, the number that’s launched a thousand dashboards and at least as many performance reviews. Marketers have been chasing high CT