PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Attention Targeting Comes to Amazon DSP: What the Adelaide Integration Means for Your Media Mix
Amazon DSP's integration with Adelaide's attention targeting promises to solve programmatic's biggest problem: paying for viewable ads that nobody actually sees. The early results show 58% ROAS lifts and 25% lower conversion costs.
ChatGPT Ads Just Got Competitive: What the Multi-Advertiser Test Means for Your Media Mix
OpenAI just shifted ChatGPT ads from single placements to multi-advertiser auctions, fundamentally changing the economics for B2B marketers. While consumer brands will likely dominate these auctions, the real question is whether B2B can find profitable intent signals in conversational AI.
Google Ads MCP: What the Read-Only Constraint Means for Your Pipeline
Google's official MCP server for Google Ads is strictly read-only by design, no campaign pauses, no bid changes, no budget moves. This isn't a bug; it's the entire point, and it fundamentally changes how you should think about AI-assisted ad management.
Post-Launch Ad Optimization: The Missing Metadata Problem
Your dashboard shows which ads performed, but not why they worked. That gap between performance data and creative insights is where most paid media teams lose millions to creative fatigue and educated guessing.
Customer Match isn’t targeting. It’s your bidding signal.
Customer Match wins when it’s tied to CRM audiences and offline conversion values—here’s a practical system to improve Google Ads lead quality in 2026.
Smart bidding runs 78% of spend. PPC now runs the system.
A practical 2026 PPC shift: use offline conversion tracking to train smart bidding on SQLs and pipeline, with clear guardrails and metrics.
Smart Bidding isn’t broken—your conversion signals are
Fix Google Ads Smart Bidding by training on one primary macro conversion and tracking micro-actions as secondary to protect signal quality and pipeline outcomes.
Google Ads forecasting in 2026: pick the method, not the number
A practical 2026 guide to Google Ads forecasting: when to use Performance Planner, AI scenarios, or spreadsheets—and how to avoid blended baselines.
Your Best-Performing Campaign Might Be Your Biggest Budget Trap
That 8x ROAS campaign you've been celebrating might be the worst place to put your next dollar. High ROAS is often a symptom of constraint, not a signal for expansion, and the math on your dashboard might be lying to your face.