PaidLab
Your paid media engine stops working when you stop asking why.
Google Ads’ 37-month limit: the reporting break you can prevent
Google Ads will cap granular reporting to a 37-month window from June 1, 2026; here’s how to archive data so dashboards don’t break.
Q1 2026 B2B awareness benchmarks: CTR is low on purpose
Q1 2026 Refine Labs benchmarks show low awareness CTR is normal; use CPM as the KPI and CTR as a fatigue signal with clear guardrails.
Measure paid social’s impact on PPC with a geo holdout test
A practical 2026 framework to measure whether paid social drives incremental PPC lift using a geo holdout test, with metrics, guardrails, and readout steps.
Q1 2026 B2B awareness benchmarks: what CTR, CPM, and CPC really signal
Q1 2026 Refine Labs benchmarks for B2B awareness explain what CTR, CPM, and CPC really signal—and a weekly process to use them without misreading results.
Q1 2026 B2B paid awareness benchmarks: what the CTR, CPM, CPC swings change
Q1 2026 Refine Labs benchmarks for Meta, LinkedIn, and Reddit—plus one operator-ready holdout test to measure awareness via search lift, not CTR.
Google Ads CPL Is Up 69%. Most Teams Fix the Wrong Thing
Google Ads CPL is rising for structural reasons in 2026; this piece shows the one diagnostic that prevents bid tweaks and fixes the real conversion signal.
Search Still Owns the Biggest Line Item – But the Growth Story Just Changed
Search still owns the biggest slice at $114.2 billion, but its 11% growth is getting lapped by social (32.6%), video (25.4%), and commerce media (18%). The performance marketing stack is diversifying faster than most CMOs are acknowledging in their planning cycles.
Your ROAS Looks Great – But Is It Actually Driving Growth?
I've watched companies celebrate 6x ROAS while their revenue flatlined six months later. Here's the uncomfortable truth: ROAS is a measurement, not a strategy – and if you're treating it like one, you're probably leaving serious money on the table.
The CFO-Safe Guide to PPC in 2026: What the "Ask Me Anything" Column Reveals About Paid Media's Real Challenges
Automation hasn't simplified paid media – it's shifted the burden from tactical execution to strategic clarity. If your organization lacks that clarity, algorithms will happily spend your budget optimizing toward the wrong outcomes.