PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
IAB Tech Lab’s New CTV Ad Formats & Programmatic Guidance — What Operators Need to Know (Dec 2025)
IAB Tech Lab CTV Ad Portfolio and Programmatic Guidance: Key Insights for OperatorsStakes and OutcomeCTV (Connected TV) now represents the majority of U.S. TV viewing. However, CTV ad execution remains fragmented, with inconsistent formats, creative errors, and operational inefficiencies. This
Google Ads’ New Text Guidelines: Finally, a Brand Safety Lever That’s Not Just a Checkbox
Google Ads Text Guidelines and Brand Safety Controls If you’ve ever watched a well-meaning AI turn your brand’s voice into a generic, compliance-risking word salad, you know the feeling: like letting a robot run your earnings call. This week, Google Ads began rolling out its new Text Guidelines feat
If You Blinked, You Missed It: Google Ads Just Made “The One That Got Away” Count
Google Ads View-Through Conversion Optimization: Counting The Ones That Got Away Let’s be honest: in marketing, we’ve all had that moment at a party (or, let’s face it, a quarterly business review) where someone asks, “But how do you really know your ads are working?” You smile, you point to the das
The Multi-Channel Playbook for Going From LinkedIn Ads to Revenue
LinkedIn Ads to Revenue: Multi-Channel Playbook for B2B Teams If your LinkedIn ad budget is a leaky faucet, you’re not alone. Most B2B teams treat LinkedIn like a vending machine—insert dollars, expect pipeline. In reality, it’s more like a relay race: LinkedIn hands the baton to your other channels
Google Ads Now Flags Low-Quality Images: Why Marketers Should Care
Google Ads Image Quality Standards: Raising the Bar for Digital Marketing Google Ads Cracks Down on Blurry and Low-Quality Images Let’s talk about Google Ads’ new move to flag low-quality images — because apparently, even the world’s biggest ad platform has finally had enough of blurry stock photos