DemandWorks
Marketing is only real when it turns into revenue.
Intent-Based Targeting: The Art of Showing Up When It Actually Matters
We’ve mastered the art of shouting into the void, but the real game-changer is showing up when prospects are actually ready to listen. Intent-based targeting isn’t just another marketing buzzword—it’s your crystal ball for finding the 5% of your market that’s actively buying right now.
B2B Ads That Actually Convert: What the Math Tells Us About Creative That Closes
Most B2B advertising budgets are lighting money on fire because ads speak in features when buyers need outcomes. Here’s what the data actually shows about campaigns that convert and why the math matters more than the creative brief.
LinkedIn Advertising Costs: The CFO-Ready Math for B2B Budget Planning
LinkedIn is expensive, but “expensive” without context is useless in budget conversations. Here’s the CFO-ready math to defend your LinkedIn ad spend and turn marketing expenses into board-ready investment cases.
The B2B Facebook Ads Playbook: What Actually Works in 2026 (And What’s Just Noise)
Facebook for B2B? It’s like showing up to a house party in a business suit—but with the right strategy, it delivers $0.97 CPCs versus LinkedIn’s $5.26. Here’s what actually works when 70% of B2B buyers are scrolling Facebook while making purchasing decisions.
B2B Facebook Marketing: The CFO-Safe Case for a Channel You’ve Probably Written Off
Three years ago, I would have told you Facebook was a waste of B2B budget. Then a fintech client generated qualified leads at $19 each while LinkedIn CPLs climbed past $150. The math changed everything.
Finding the Best B2B Integrated Marketing Agency: A CMO’s Field Guide to Not Getting Burned
Searching for a B2B integrated marketing agency in 2026 is like dating in your forties—everyone’s profile looks amazing, but you still end up disappointed three months in. Here’s what actually matters when evaluating agencies that understand B2B isn’t just e-commerce with longer forms.
LinkedIn Demand Generation: The Math That Actually Moves Pipeline
Most B2B teams treat LinkedIn like a content slot machine—post daily, pray for engagement, hope something converts. The difference between programs that generate board-ready pipeline and vanity metrics comes down to positioning clarity, content architecture, and measurement discipline that actually
How to Find the Best B2B Channel Agency (Without Losing Your Mind or Your Budget)
Tired of agencies that claim to “do channel” but can’t tell PRM from TCMA? Here’s your no-BS guide to finding a B2B channel agency that actually gets partner ecosystems—without the buzzword bingo or beanbag chairs.
The “Growth Hack” Myth: Why B2B SaaS Needs Math, Not Magic
The phrase “growth hack” makes me wince—it implies shortcuts that bypass building a real revenue engine. After two decades in B2B SaaS, the real “hack” is boring: math, discipline, and high-leverage moves that compress learning without doubling your spend.