DemandWorks
Marketing is only real when it turns into revenue.
If Authority Were Easy, Everyone Would Have a Blue Checkmark
Building Authority in a Noisy Digital World Let’s be honest: building authority when you’re a nobody is a bit like trying to get into an exclusive nightclub wearing Crocs and a nametag that says “Hi, I’m New Here.” You know you’ve got moves, but the bouncer (a.k.a. the market) isn’t impressed by you
If AI in Marketing Were a Movie, We’d Be Somewhere Between “Her” and “Moneyball”
AI in Marketing: Between Automation and Authenticity Picture this: It’s 2025, and you’re at a marketing offsite. The whiteboard is covered in flowcharts, someone’s pitching a viral TikTok idea, and the intern is quietly feeding prompts into an AI tool that’s already written three versions of your Q4
The AI Resume: Why Your Digital Reputation Is Being Decided by Machines
The AI Resume and Digital Reputation in 2025 Let’s talk about resumes. Not the kind you sweated over in college, tweaking your “proficient in Microsoft Office” line until it sounded like you could hack the Pentagon. I’m talking about the new resume — the one you didn’t write, but that’s already out
If Content Falls in the Forest and No One Hears It… Did It Even Exist?
B2B Content Distribution Masterclass with Ross Simmonds Let’s play a quick game of Spot the Marketer. You’re at a conference. Someone’s hunched over their phone, nervously refreshing LinkedIn, waiting for likes to trickle in on their latest blog post. Their face falls. Three likes, one of which is f
How to Execute a Multi-Location Website Redesign Without Losing Traffic
Multi-Location Website Redesign and Traffic Preservation Redesigning a multi-location website is a bit like rewiring a hospital during a shift change: the stakes are high, the margin for error is slim, and if you cut the wrong wire, you’ll know fast—usually by the sound of alarms (or, in our case, a
If You’re Not in the AI Conversation, You’re Not Even in the Room: Gen Z, Daily AI, and the B2B Gene
Gen Z, Daily AI, and the B2B Generative Tsunami The New Boardroom Reality: AI-First Buyers Picture this: You walk into a boardroom, ready to pitch your latest B2B solution. You’ve got your deck, your data, your best “I’m not nervous, you’re nervous” blazer. But before you can even click to slide two
If Harvard Business School Taught Basketball, They’d Still Make You Pick a Position
Positionless Marketing and Modern Business Strategy Let’s start with a confession: I love a good org chart. There’s something comforting about those neat little boxes, each with a title, a purpose, and—if you’re lucky—a clear KPI. But here’s the thing: in 2025, marketing isn’t a game of chess where
If TikTok Ran Your Boardroom, Would You Still Be Using PowerPoint?
TikTok and the Future of B2B Marketing Strategy Would You Rather: Webinar or TikTok? Let’s play a quick game of Would You Rather. Would you rather: (A) watch a 45-minute webinar on the future of B2B lead gen, or (B) get the same insights in a 60-second TikTok where a supply chain manager lip-syncs t
When Automation Fails: Lessons from Susan Yen’s PMax Misstep
Performance Max Automation Failures and Revenue Predictability If you’ve ever watched a rookie quarterback throw a Hail Mary on the first play, you know how this ends: the crowd gasps, the ball sails, and—nine times out of ten—it lands in the wrong hands. In digital marketing, Performance Max (PMax)