DemandWorks
Marketing is only real when it turns into revenue.
Activate Audience Data with Webhooks: Why Real-Time Matters in 2025
Activate Audience Data with Webhooks: Real-Time Marketing in 2025 The Challenge of Audience Data in 2025 If you’ve ever tried to wrangle audience data in 2025, you know it’s a bit like herding caffeinated cats at a laser pointer convention. Every platform promises seamless integration, but what you
The Rise of AI Agents in Modern Marketing Teams
Let’s be honest: if you’d told me back in 2015 that my biggest team member in 2025 would be an algorithm named Agent Dave, I’d have assumed you’d spent too much time at the open bar after a MarTech conference. But here we are, and the robots aren’t just coming for our jobs—they’re asking for […]
Share of Voice in Modern Digital Marketing
Let’s play a game. Imagine you’re at a party—one of those big, noisy ones where everyone’s talking at once, the playlist is a little too heavy on 2010s throwbacks, and you’re trying to get a word in edgewise about your new side hustle (or, if you’re like me, why you think the martech stack is […]
The Battle for Data Ownership and the Open Web
Let’s be honest: in 2025, marketing feels less like Mad Men and more like a season of Succession — minus the yachts, plus a lot more dashboards. Every week, there’s a new plot twist. This week’s episode? The battle for the soul (and scraps) of the open web, starring Reddit, SerpAPI, and a supporting
If ABM in 2025 Were a Netflix Series, Half of Us Would Have Rage-Quit by Episode 3
ABM in 2025: Streaming Drama, Real-World Lessons, and Hard Truths The ABM Series: A Plot Full of Twists Let’s be honest: if Account-Based Marketing were a streaming show, the pilot would have been greenlit for gritty realism. By season three, the plot would be a mess of new characters—AI, intent dat
If You Want to Accelerate B2B Deals, Send a Gift—Not Another Email
B2B Gifting Strategies to Accelerate Deals Let’s start with a confession: I once tried to win over a prospect with a 37-slide deck, a custom ROI calculator, and a follow-up email so long it needed its own table of contents. The result? Radio silence. But the next week, a competitor sent that same pr
If You’ve Ever Used a Burner Phone in Your Ads, Google’s About to Swipe Left
Google’s New Policy on Phone Numbers in Ads: What Marketers Need to Know The Rise of Phone Number Fraud in Digital Advertising Picture this: You’re at a networking event, and someone hands you a business card with a phone number scribbled on it. You call, and instead of a friendly “hello,” you get a
Why Online Forums Are the Hottest Real Estate in Digital Marketing for 2025
Online Forums and the Future of Digital Marketing in 2025 The Rise of Forums in the AI Age If you want to understand the state of digital marketing in 2025, look no further than the humble online forum. Yes, the same digital watering holes that once hosted heated debates about Star Wars canon and th
If You Want Marketing Confidence, Stop Waiting for Your Cape
Building Real Marketing Confidence by Taking Action Let’s get one thing straight: nobody ever felt ready the first time they hit “publish,” walked into a boardroom, or pitched a campaign that could tank their quarter. If you think the greats of marketing are born with nerves of steel, I’ve got a bri