PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
LinkedIn Bid Agent: What the Math Actually Says About Automated Bidding
LogicMonitor saw a 155% pipeline increase with 25% lower CPC. Zoom's CPC dropped 77% while revenue climbed 177%. The gap between what humans can do with LinkedIn's auction and what software can do is widening fast, here's what the numbers actually mean for your budget.
Google Ads for SaaS: The Math Your CFO Needs Before You Spend a Dollar
Google Ads can torch your budget or build a predictable pipeline—the difference is doing the math first. Before you bid on a single keyword, you need product-market fit, sufficient margin, and validated commercial intent demand.