PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
LinkedIn Ads Automation: How to Scale B2B Campaigns Without Losing Your Mind (or Your Budget)
A CMO friend texted me at 11 PM about spending three hours manually adjusting LinkedIn bids. There is a better way, but it's not about replacing human judgment with robots. It's about knowing which levers to automate and which ones still need your fingerprints.
The Post-Click Paradox: Why Marketers Keep Starving Their Highest-ROI Surface
Forty percent of paid media pros say landing pages are the most effective way to maximize spend, yet only 31% actually invested in them. The math on conversion lift is brutal, and the teams closing this gap are compounding their advantage every quarter.
Five B2B Ad Campaigns That Prove the Playbook Is Changing
Cindy Dubon spent $8,000 on LinkedIn and generated $700,000 in pipeline. She's not alone, a handful of demand gen practitioners are quietly running circles around traditional B2B advertising with campaigns that look embarrassingly simple on paper. Here's what they're actually doing differently.