DemandWorks
Marketing is only real when it turns into revenue.
Your B2B Website Is Probably Losing Deals Before Sales Even Knows They Exist
70% of B2B buyers are halfway through their buying journey before they ever talk to sales. Your website isn't just a digital brochure anymore—it's your first sales conversation and often your only shot at making the shortlist.
Intent-Based Targeting: The Art of Showing Up When It Actually Matters
We’ve mastered the art of shouting into the void, but the real game-changer is showing up when prospects are actually ready to listen. Intent-based targeting isn’t just another marketing buzzword—it’s your crystal ball for finding the 5% of your market that’s actively buying right now.
How to Find the Best B2B Sales and Marketing Agency (Without Losing Your Mind—or Your Budget)
Most B2B companies are terrible at picking marketing agencies—they get dazzled by slick pitches and buzzwords, then wonder where their pipeline went. Here’s how to find an agency that actually moves the needle instead of just vanity metrics.
The Best B2B Marketing Agencies in Europe: A CMO’s Field Guide to Finding Your Perfect Match
Choosing a B2B marketing agency is like dating—flashy portfolios don’t guarantee chemistry in strategy sessions. After two decades in the game, here’s your field guide to Europe’s distinctive B2B agency landscape and how to find your perfect match without losing your mind.
CPV Meaning: What Cost Per View Actually Tells Your CFO (And What It Doesn’t)
Every quarter, I watch marketing leaders walk into board meetings with video campaign reports that make Finance squint. The culprit is usually CPV—cost per view—a metric that sounds straightforward until someone asks what “view” actually means and whether it moved pipeline.