DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Build Your First AI SEO Agent: A Finance-Ready Walk-Through
Your marketing team is burning 15-20 hours weekly on SEO tasks that follow the exact same pattern. Here's how to build an AI agent that collapses that sprawl into a single auditable workflow, complete with the ROI math your CFO actually wants to see.
Adobe's CX Enterprise Coworker: The CFO-Safe Case for Agentic Marketing Orchestration
Adobe just launched CX Enterprise Coworker to solve the 68-percentage-point gap between AI adoption and production deployment in enterprise marketing. While 79% of enterprises have adopted AI agents, only 11% run them in production, and Adobe's betting their orchestration layer can separate the winners from the 88% who fail.
Scale Gets You in the Door, but Workflows Keep You Embedded
AI-native companies are losing more than half their revenue base every year from existing customers alone. The old playbook said scale was the moat, but when customers can replicate workflows with AI agents, the real protection comes from embedding deeper into how they work every day.
AI Video Editing: The CFO-Safe Case for Accelerating Production Without Sacrificing Quality
The math on video production has fundamentally changed – AI-assisted workflows deliver 60-80% cost savings and compress production time from days to hours. For B2B marketing leaders facing CFO scrutiny, the question isn't whether AI video tools work, but whether they work well enough to justify reallocating budget from traditional production.