DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Beyond Content Parity: Building a Validated Content Workflow for AI Search
Your content ranks on page one, your SEO team is celebrating, and ChatGPT has never heard of you. Welcome to the new normal where 'good enough' content gets you nowhere, and only 11 percent of domains are cited by both ChatGPT and Perplexity.
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Google just gave publishers an AI search opt-out toggle, but without the click data needed to make an informed decision. You get impressions, not the one metric that matters for forecasting revenue, like jumping with a parachute but no altimeter.