DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your Buyers Already Made the Shortlist. You Just Weren't Invited.
While you were reviewing your pipeline, a procurement manager asked ChatGPT for vendor recommendations, and your name didn't come up. With 92% of B2B buyers now using AI to shape their shortlists, the deals are 80% decided before your SDR even picks up the phone.
The Growth Playbook Nobody Wants to Hear: Why Your SaaS Strategy Is Probably Backwards
Most SaaS companies are burning $2 in sales and marketing for every $1 of new ARR while AI-native competitors like Cursor hit $2B ARR with just 30 employees. The growth playbook has fundamentally changed, and if you're still running 2019 strategies, you're already losing.
AI in B2B Sales: The Difference Between Sprinkled and Strategic
Most B2B sales teams are AI-sprinkled, not AI-strategic, which explains why 42% abandoned their initiatives last year. The difference between success and failure comes down to connected workflows, clean data, and knowing where humans still matter most.