DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's Local Customer Optimization: What the Math Says About Reaching Buyers at the Curb
Google's new Local Customer Optimization feature doesn't optimize for clicks or conversions, it optimizes for people already navigating to your location. The math either works for your business or it doesn't, and I've got the pilot framework to help you find out.
Google Ads API v24.2: What the New Fields Mean for Your Pipeline Forecast
Your CFO wants an audit trail for AI-generated ad copy. Your RevOps lead needs cleaner Demand Gen attribution. Google's v24.2 release addresses both, here's what the new fields mean for your pipeline reporting.
The CFO Question Your Gemini Ads Strategy Has to Answer First
Google's AI Mode hit one billion users, but your 2024 playbook is now a liability. The CFO will ask what Gemini ads mean for CAC payback before you finish your first pilot.
Google Just Killed Standalone Display Campaigns. Here's What Your Forecast Needs to Know.
Google's forcing Display campaigns into Demand Gen by 2027, and that timeline changes how you'll model upper-funnel spend for the next eighteen months. Here's what you lose, what you gain, and how to structure a pilot that gives Finance the numbers they need before the automatic migration kicks in.
Wiring Asset Studio Into Performance Max in 2026 Without Losing Per-Variant CPL: The Parallel Asset Group Split
Your CFO wants to know why CPL jumped 23% after adding Asset Studio variants to Performance Max. The problem isn't the AI-generated creative—it's that you lost per-variant cost visibility when everything got blended together. Here's how to structure parallel asset groups that preserve measurement while scaling creative velocity.