DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's AI Search Reporting Gap: What the Admission Means for Your Pipeline
Google just admitted Search Console's AI search reports don't give you the position data you need, and they're not racing to fix it. Here's what that means for your attribution models and what to do about the measurement gap affecting half of all queries.
Google's AI Search Data Is Growing, But The Gaps Remain
Sixty-eight percent of Google searches now end without a click, and the gap between impressions and traffic is the AI Overview eating your CTR. The data keeps arriving, but the measurement gaps remain, and the teams that close them first will have a forecasting advantage that compounds.
3 Questions That Reveal Your Real Search Performance
Your search dashboard is lying to you. Two-thirds of searches now end without a click, and if you're still measuring success by traffic alone, you're essentially judging a DJ by how many people bought the album instead of how many danced.
Fix Your KPI Blind Spots: How To Tie AI Search To Performance
Your dashboard says organic traffic is down 18%, but you're looking at the wrong scoreboard. With 65% of searches ending without clicks and AI citations driving brand recall, it's time to measure what actually matters in the age of zero-click search.
How to Build Topical Authority in the AI Search Era (7 Steps)
Great Jones makes gorgeous Dutch ovens that Vogue and Bon Appétit love, yet ChatGPT won't recommend them. It's not a quality problem, it's a pattern problem, and it's why your B2B content strategy needs a complete overhaul for the AI search era.
The Week That Rewrote the GTM Playbook: Google's Core Update, AI Mode Ads, and the WordPress Security Wake-Up Call
Google's May 2026 core update, AI Mode ads, and a WordPress security vulnerability are forcing marketing leaders into compressed decision cycles. The common thread: platforms are rewarding depth over volume and creating new monetization surfaces inside AI experiences.