DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Attribution Reckoning: How Enterprises Actually Measure Marketing Automation ROI in 2026
Seventy-five percent of companies now use multi-touch attribution, yet most still can't explain which campaigns actually drove revenue. The gap between 'we have an attribution model' and 'we trust our attribution model' has never been wider, and the enterprises winning in 2026 are the ones honest enough to admit what they can and can't prove.
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