DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Intent Data Reckoning: What 13 Providers Actually Deliver in 2026
A B2B rep called intent data 'chasing ghosts.' He's not wrong—87% of organizations report unreliable signals. But when it works, intent-prioritized accounts convert at 2.5x the rate. The difference? Which provider you pick and whether it matches how your team actually sells.
Connect Pinterest Ads to Snowflake: The CFO-Safe Case for Visual Discovery Data
Pinterest's $0.83 CPC makes it the cheapest intent platform in 2026, but most teams can't prove ROI because the data sits isolated from their attribution models. Here's how to connect Pinterest Ads to Snowflake and finally answer what the channel actually contributes to revenue.
The End of "Trust Me, It Worked": Why Analytics Hubs Are Finally Giving CMOs the Receipts
Every CMO knows the nightmare: scrambling through spreadsheets when the board asks what marketing actually contributed to revenue. Analytics hubs are finally solving this with instant, traceable answers that connect every touchpoint to actual deals.