DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's AI Search Reporting Gap: What the Admission Means for Your Pipeline
Google just admitted Search Console's AI search reports don't give you the position data you need, and they're not racing to fix it. Here's what that means for your attribution models and what to do about the measurement gap affecting half of all queries.
Your Next AI Visitor Will Know Who Sent It
Forty-four percent of buyers now start their purchase journey in AI tools, but most marketing teams can't see this traffic in their attribution models. The infrastructure to identify AI-originated visitors is finally catching up, and the implications for pipeline forecasting are massive.
Reddit Ads Meets ChatGPT: The CFO-Safe Case for Subreddit Targeting
Eighty-eight percent of Reddit users made a purchase based on platform information last year, but most B2B teams can't extract actionable insights fast enough to justify the spend. New ChatGPT integrations change that equation by turning subreddit-level data into natural language queries that deliver optimization insights in seconds, not spreadsheet archaeology sessions.
Reddit Ads Data in Redshift: The Pipeline That Actually Closes the Loop
Most marketing teams treat Reddit like a side experiment, but when you warehouse Reddit Ads data in Redshift, you unlock subreddit-level insights that reveal which communities actually care about your product. The connector exists, the schema is clean—the question is whether you're willing to close the loop.
When ABM Meets Attribution: The B2B Marketing Power Couple of 2026
B2B marketing in 2026 is like being a DJ at a wedding – you've got to read the room and prove your worth while targeting accounts that actually matter. The marriage of ABM and attribution isn't just changing how we measure success; it's redefining what winning looks like entirely.