DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Known Buyer Is Back, and Your Data Strategy Needs to Catch Up
94% of B2B buyers are using AI tools right now, and every time they ask ChatGPT instead of clicking your landing pages, they vanish from your tracking. The known buyer is returning, but only for marketers willing to actually know them.
Your Biggest Accounts Already Have the Pipeline. You're Just Not Looking in the Right Place.
71% of CEOs say account expansion is critical, but only 49% trust their teams to execute it. New research reveals the revenue your CEO is worried about isn't hiding in some undiscovered market—it's sitting inside accounts you already own, triggered by business changes you're not monitoring.
B2B Intent Data: A CFO-Safe Framework for Separating Signal from Noise
Intent data has gone from niche tool to mainstream marketing budget item in three years. Most companies are using it wrong. Here's a framework that separates genuine signal from expensive noise.