DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Data Enrichment Dilemma: Picking the Right Tool When Every Vendor Claims to Be the Best
Your prospects are building shortlists and eliminating vendors long before your team gets a chance to pitch. The enrichment tool landscape in 2026 looks like a crowded nightclub where everyone's shouting they have the best data, spoiler alert: they don't.
GA4's Custom Attribution Windows: The CFO Conversation You've Been Avoiding
Your CFO wants to know why Google Ads and GA4 show different conversion numbers. The January 2026 update finally lets you set attribution windows per conversion type, here's how to use it to build measurement your finance team will actually trust.
Half Your Audience Data Is Wrong Before You Even Bid
By the time your audience segment hits the bid stream, it's already lost half its accuracy. Magnite's new Truthset integration finally makes that degradation visible, and configurable. Here's what the math actually looks like and how to test whether premium data tiers are worth the CPM bump.
Nobody Knows How Visible Your Brand Is in AI Search. That's Actually Fine.
Every AI visibility number on your dashboard is an educated guess at best, built on probabilistic estimates rather than actual data. But once you stop fighting that reality and accept the uncertainty, you can actually start making smarter decisions about measuring what matters.