DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
B2B Customer Service: The Retention Engine You're Probably Underinvesting In
Your sales team just closed a six-figure deal, and three weeks later a support ticket sits unanswered for 72 hours. That's not a customer service failure, that's a revenue leak with a name and a contract attached. Here's why B2B support is the most undervalued retention channel you already own.
Adobe's CX Enterprise Coworker: The CFO-Safe Case for Agentic Marketing Orchestration
Adobe just launched CX Enterprise Coworker to solve the 68-percentage-point gap between AI adoption and production deployment in enterprise marketing. While 79% of enterprises have adopted AI agents, only 11% run them in production, and Adobe's betting their orchestration layer can separate the winners from the 88% who fail.