DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Made Marketing Faster. It Didn't Make Marketers Less Busy.
I genuinely believed AI would give me my Friday afternoons back. It's now 2026, and I'm working more hours than ever. We automated the easy parts, the hard parts remain stubbornly human.
From Campaigns to Revenue: Rebuilding the B2B Digital Experience
Eighty percent of B2B deals are won before your SDR even picks up the phone. If that doesn't make you question your entire campaign calendar, I don't know what will. The game has changed, and most teams are still playing by rules that no longer exist.
Gopuff's Composable CDP Bet: What Instant Commerce Teaches Us About Data Activation
Gopuff's AI-powered shopping assistant predicts what customers want before they open the app, delivering sub-second personalization through warehouse-native data activation. Their composable CDP approach offers a concrete case study in what real-time data activation looks like when stakes are measured in minutes, not days.
AI in Performance Marketing: From Data to Optimization
Most marketing teams are drowning in data but starving for decisions. AI promises to fix this, but separating the math from the marketing requires understanding where optimization actually works versus where it's just vendor theater.