DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your New Sales Prevention Department: AI
More than half of AI users have walked away from purchases because a chatbot told them to. The same tools we're racing to deploy are quietly becoming the most effective sales prevention system ever built, and your only defense is making sure the AI can't honestly tell your customers not to buy.
Accurate ROI Tracking For Ads: A Complete Guide
Ask any CMO which campaigns drove closed-won revenue last quarter, and watch the room go quiet. The gap between ad activity and ad ROI doesn't close itself, but the teams building proper measurement infrastructure are finally proving marketing's worth in the language finance speaks.
Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta
Reddit's $2.2B ad revenue surge has B2B marketers taking notice, but most campaigns burn budget on low-quality leads within 72 hours. The fix isn't abandoning Reddit—it's implementing a two-event conversion schema that teaches the auction to optimize for qualified pipeline, not just form fills.
Google's Enhanced Conversions Update: What the June 2026 Simplification Means for Your Measurement Stack
Google's merging enhanced conversions for web and leads into a single toggle in June 2026, eliminating the forced choice between implementation paths. This isn't about new functionality – it's about making your measurement stack more durable and less likely to break when teams change or sites get redesigned.