DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Martech Landscape Just Flatlined. Here's Why That's Actually the Interesting Part.
For fifteen years, the martech landscape looked like a hockey stick drawn by a true believer. Then 2026 happened and the line went flat. But underneath that near-zero growth? The market is churning like a washing machine on spin cycle, and the implications for your AI strategy are hiding in plain sight.
The CFO Conversation Nobody Wants to Have (And How HubSpot Cracked It)
Fifty million impressions a month. Seventy people. Seventeen YouTube channels. And yet the most interesting thing HubSpot's VP of Content said wasn't about scale, it was about the question every content marketer dreads: 'How do I explain this to my CFO?'
AI Brand Visibility Tracking: How to Do It the Right Way
Your brand might be crushing it on Google and still be invisible to half your potential buyers. ChatGPT's sources have only a 12% overlap with Google's top results, which means you could be dominating traditional SEO while AI recommends your competitors to 900 million weekly users.