DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
State of Search 2027: What to Stop, Measure & Fund
Google's zero-click rate hit 68% in 2026, and if you're still running your old search playbook, you're optimizing for a game that's already changed the rules. Here's what to stop, what to measure, and where to put your 2027 budget.
Email Marketing in 2026: The Rules Changed, But the Game Got Better
Open rates are now a phantom limb, authentication requirements have become a gauntlet, and automated flows are generating 18x more revenue per recipient than your campaigns. Here's what actually matters for email marketing in 2026—and where to start if you're behind.
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Google just gave publishers an AI search opt-out toggle, but without the click data needed to make an informed decision. You get impressions, not the one metric that matters for forecasting revenue, like jumping with a parachute but no altimeter.
Reddit Ads Meets ChatGPT: The CFO-Safe Case for Subreddit Targeting
Eighty-eight percent of Reddit users made a purchase based on platform information last year, but most B2B teams can't extract actionable insights fast enough to justify the spend. New ChatGPT integrations change that equation by turning subreddit-level data into natural language queries that deliver optimization insights in seconds, not spreadsheet archaeology sessions.