DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measuring AEO: A 3-Layer Attribution Framework
Your CFO wants to know what that ChatGPT citation delivered, and you've got nothing, because every attribution model you've ever used assumes somebody clicked. Here's the three-layer framework that actually connects AI visibility to pipeline.
Local Customer Optimization in Performance Max: What the CFO Needs to See Before You Flip the Switch
Google's new local customer optimization for Performance Max sounds like a CAC win, but the math gets complicated fast. Before you flip the switch, here's exactly what your CFO needs to see, and the pilot structure that will actually prove the case.
iPaaS Analytics: The Integration Layer Your CFO Actually Wants to Fund
Most marketing teams are drowning in data but starving for insight, spending days reconciling spreadsheets instead of optimizing spend. iPaaS analytics transforms your integration layer from expensive middleware into a revenue operations control plane that your CFO will actually want to fund.